NBA Crossover Cultural Exhibition

NBA Crossover is a cultural exhibition displaying the convergence of the NBA and popular culture. The free exhibition will take place at Westfield London, Ariel Way Shepherds Bush, London, W12 7GF from August 10-12 and will feature appearances by a current or former NBA player.

NBA Crossover will use interactive exhibits to escort visitors through a narrative that brings to life the music, fashion, art, and entertainment that surround today’s game. Fans will be able to have a taste of the NBA ahead of the NBA London Game 2019, which will see the New York Knicks take on the Washington Wizards at The O2 in January, and will have the unique opportunity to engage with the league through customized activations including virtual reality experiences, art displays, photos with The Larry O’Brien Trophy and panel discussions with local speakers.

NBA Crossover will feature a music area that will showcase how basketball and the NBA have become synonymous with popular music and culture, influencing players and musicians alike. A dedicated style section will highlight how NBA players have become fashion trendsetters, regularly appearing on magazine covers and attending fashion shows around the world. Exhibits will also showcase the game’s influence on film and celebrity, demonstrating how the NBA seamlessly merges sports and entertainment.