Sara Cwynar

The Approach is delighted to present the first solo show in the gallery by Sara Cwynar. In her practice, which includes photography, installation, and film, Cwynar surveys the transitory object-life of visual matter in our time of image infatuation. Her composite photographs of found objects and images court feelings of time passing and glamour fading. Using studio sets, collage, and re-photography, the artist produces intricate tableaux that draw from magazine advertisements, postcards, or catalogues. This exhibition features ‘Red Film,’ the third film in a trilogy she has made on the study of colour—not only of its optical and psychological effects and its inherent biases, but also of the way in which colour is marketed by commercial industries to regulate taste. 'Red Film' critiques capitalism’s persuasive, constant pressure to conform and consume; it questions the effects of this torrent on the self; and it points to the use of ‘high art’ to sell aspirational merchandise. The film avoids drawing any conclusions but rather tries to recreate how it feels to be a human in relationship to capitalism.